Hel­lo, it’s Zendesk

We help com­pa­nies build bet­ter cus­tomer rela­tion­ships through our sup­port, sales, and cus­tomer engage­ment products.

Now, we’re help­ing to spread a lit­tle gratitude.

Cus­tomer sup­port has always been pret­ty thank­less work. When the world went top­sy-turvy, this got even more obvi­ous. So, in the spir­it of appre­ci­a­tion, we made this. It’s a small ges­ture, but we hope every thank you feels mighty to whoever’s on the oth­er end.

Mak­ing it count

Zen­desk is grate­ful to our social impact part­ners, far and wide. Thanks for doing impor­tant work, while lead­ing with heart.

When it launched, Thank You Machine helped to ampli­fy the work of orga­ni­za­tions fight­ing inequity and racism, includ­ing Col­or of Change, ENAR Foun­da­tion, NAACP, and The Asia Foun­da­tion. Since then, our com­mu­ni­ty has sent hun­dreds of cards to fundraise for World Cen­tral Kitchen, who are on a mis­sion to strength­en com­mu­ni­ties with food. To cel­e­brate Pride, our newest illus­tra­tions stand for LGBTQ equal­i­ty, in sup­port of the Human Rights Cam­paign.

Learn more

  • HRC logo
  • Hack Your Future
  • Asia Foundation
  • SPLC
  • ENAR
  • Color of Change
  • IRC Logo
  • Codette

Moments of

In our upside-down world, empa­thy counts more than ever. Here’s how grat­i­tude is show­ing up for some of our favorite cus­tomers right now.

  • Squarespace

    In our team meet­ings, we have a seg­ment called Atti­tude of Gratitude. 

    We start by shar­ing one thing that we’re grate­ful for in our per­son­al lives. We aren’t look­ing for forced pos­i­tiv­i­ty; if you aren’t able to come up with some­thing, we just want to know how you’re doing, if you’re com­fort­able sharing. 

    Next, we write down everyone’s names on a list in ran­dom order (nor­mal­ly we’d just sit in a cir­cle, which would set the order — but the list makes do while we’re work­ing remote­ly!). We go in the order of the list, stat­ing a rea­son why we’re grate­ful for the next per­son. We change up the order every time, so we hear such a vari­ety of sweet, fun­ny, and kind rea­sons of grat­i­tude. Lots of feel­ings come up that have made us a much clos­er team, and it’s a strong rea­son we have such a strong bond.

    Read cus­tomer story

    Kris Posta
    Customer Support Senior Advisor
  • Sprout Social

    To spread grat­i­tude, our com­pa­ny has a Slack chan­nel that’s entire­ly ded­i­cat­ed to thank­ing peo­ple who have done good work. It’s a busy chan­nel, with sev­er­al posts every day, com­plete with the best GIF reac­tions. For a bright spot or a face with tears of joy” emo­ji, it’s our go-to. 

    Our Lev­el 2 sup­port team are big fans of giv­ing praise. They han­dle sup­port esca­la­tions from our Lev­el 1 sup­port team, and they always call out the best-craft­ed ones. It shows appre­ci­a­tion out loud, and we get to share exam­ples among the team. 

    Deal­ing with tricky sup­port issues can be thank­less at times, so this makes a real impact.

    Read cus­tomer story

    Alex Edwards
    Support Operations Manager at Sprout Social
  • Freshly

    Han­dling cus­tomers with com­pas­sion, day in and day out, can be emo­tion­al­ly drain­ing work. To help our CX team stay ener­gized and inspired, we pay atten­tion to the small, excep­tion­al­ly han­dled inter­ac­tions that hap­pen every shift. We cel­e­brate each oth­er on a pub­lic forum with vir­tu­al badges, and we share mes­sages of grat­i­tude from cus­tomers to our sup­port agents. 

    We find that kudos def­i­nite­ly goes a long way, allow­ing our team to nav­i­gate the ever-chang­ing CX land­scape with grace and flexibility.

    Read cus­tomer story

    Siyana Miranda
    Community Manager
  • Madison Children's Museum

    This Sum­mer, with the muse­um closed, we launched a project to give kids safe spaces to play out­side. With the help of com­mu­ni­ty artists and vol­un­teers, we drew hun­dreds of hop­scotch cours­es on side­walks for kids to stum­ble on. 

    Grat­i­tude is often a two-way side­walk: kids are tak­ing their own chalk and adding to the art­work, refresh­ing areas that had been fad­ed by rain or exer­cis­ing their own creativity. 

    Kids and fam­i­lies are grate­ful for a fun place to play in these tough times. And we’re grate­ful that they’ve seized on the spir­it of the project and made it their own. 

    Go to Madi­son Chil­dren’s Museum

    Deborah Glipin
    President and CEO
  • Missouri Star Quilt Company

    We’re lucky to have won­der­ful cus­tomers call our sup­port team just to say thank you. In this time of iso­la­tion, we’re aware that this may be the only con­ver­sa­tion a cus­tomer has had all day. 

    One of our favorite cus­tomers mails us poems she’s writ­ten about the agents who have helped her out. We’re grate­ful for every one of them. We dis­play them — along with the many more let­ters of grat­i­tude we receive from our cus­tomers — proud­ly on our office wall. 

    Read cus­tomer story

    Wendi Mills
    Customer Service Manager
  • Carousell

    As a start­up, change has always been a con­stant for us. Right now, we’re grate­ful to be able to help our cus­tomers nav­i­gate uncer­tain times. Every day, our team helps our won­der­ful com­mu­ni­ty address pain points, by approach­ing con­ver­sa­tions with empa­thy and under­stand­ing. These ele­ments are a cru­cial part of our cus­tomer experience. 

    We believe that things like pos­i­tive CSAT scores and user loy­al­ty come as nat­ur­al by-prod­ucts of our team show­ing gratitude. 

    Of course, it hasn’t been the eas­i­est work­ing phys­i­cal­ly apart from one anoth­er, as front­line sup­port mem­bers. We cel­e­brate small wins such as excep­tion­al per­for­mance to let team­mates feel appre­ci­at­ed for doing what they do.

    Read cus­tomer story

    Chloe Ng
    Internal Process Specialist
  • Bloom & Wild

    We’re lucky enough to help peo­ple share grat­i­tude every­day by send­ing flow­ers as a thank you. We see our cus­tomers shar­ing the love all day, from thank­ing oth­ers for find­ing a lost dog or car­ing for some­one ill. 

    We try to prac­tice grat­i­tude inter­nal­ly, too. In the Cus­tomer Delight Team, we make it a habit to pub­licly shout out each oth­er for help­ing out cus­tomers, or each other. 

    Last week, every­one in our team received a pair of delight­ful” socks, as an ode to work­ing their socks off. It was a love­ly way to rec­og­nize how hard we’ve been work­ing — and to keep us con­nect­ed as we work remotely.

    Read cus­tomer story

    Isobel Mills
    Customer Delight Lead
  • masuno.app

    We’re con­tin­u­al­ly over­whelmed by the grat­i­tude we receive from peo­ple using our free men­tal health sup­port ser­vice. They don’t sim­ply approach us to request an appoint­ment; they can­did­ly open up and share their fears, their anx­i­ety, their most inti­mate struggles. 

    We’re so touched and hum­bled by this pat­tern, and to hon­or them, we decid­ed not to use macros for replies. We feel each one of them deserves our full atten­tion and, we write up a spe­cial mes­sage for each one of them and every time. This is how we show respect and gratitude.

    Read cus­tomer story

    Liliana Parra Santamaría
  • St. Kilda Mums

    Dur­ing the pan­dem­ic, we find our­selves need­ing to help a whole lot more peo­ple with a whole lot less resources. Our sup­port­ers con­stant­ly find ways, big and small, to help. 

    One of our sup­port­ers, a grand­moth­er who reg­u­lar­ly cro­chets cot blan­kets for us, recent­ly received a gov­ern­ment pay­ment for pen­sion­ers to pro­vide sup­port dur­ing the cur­rent cri­sis. She decid­ed to donate the full amount to us, know­ing we’d hon­our her gift with grat­i­tude and purpose. 

    We’re noth­ing with­out our donors, and we’re inspired by them step­ping up when we need them most.

    Go to St Kil­da Mums

    Jessica Macpherson
    Founder and CEO

Warning: May cause gratitude Make a card for anyone who deserves a thank you. This machine will work best when you operate it without caution and speak directly from the heart.

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